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Either way, getting a celebrity endorsement is a great way to promote the product—unless people really, really hate the ad! In 2020, Justin Bieber partnered with one of his favorite Canadian brands: Tim Hortons. They had seen an 11% drop in business since the start of the pandemic, so Bieber decided to help them out.
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Nov 19, 2021, 5:59 AM PST. McDonald's, Popeyes, Dunkin'. Major fast-food chains have embraced celebrity partnerships over the last year. Brands like Dunkin' and Popeyes can have the excitement of.
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The result: Almost 90% of celebrity food and drink posts were unhealthy enough to be essentially illegal under current British youth-related advertising regulations, the researchers pointed out.
How to Get Celebrity Endorsements — Even if You're Not a Huge Brand
The study authors report that Baauer, will.i.am, Justin Timberlake, Maroon 5, and Britney Spears had the most food and drink endorsements. According to the report, several celebrities endorsed.
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The sample profile is shown in Table 2. Regarding the participants' gender, the 49.8% of the respondents were female, whereas 50.2% were male. Similarly, the great majority of the participants (41.0%) were between 31 and 40 years old, followed by individuals with ages between 41 to 50 years old (25.9%).
Katy Perry Popchips Ad Campaign! Photo 2710395 Katy Perry Pictures
Beyoncé, Britney Spears, and Pink for Pepsi. 2004's ultimate squad goals: Beyoncé, Britney Spears, and Pink all starred in perhaps the most iconic Super Bowl ad of all time. Dressed in epic.
McDonald's Travis Scott campaign is a brilliant marketing ploy that
Celebrities aren't like most people, and most celebrities aren't like Shaquille O'Neal. The NBA great, who stands seven feet and one inch tall, discussed what he orders at various fast food and fast casual restaurants in a November 2022 episode of "The Big Podcast With Shaq." O'Neal was impressively precise when he rattled off a string of.
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In addition to fast-food joints, some fast-casual restaurants -- such as Chipotle Mexican Grill Inc., which has worked with Miley Cyrus, David Dobrik and more -- have invested in celebrity sponsorships in recent years. Morning Consult data indicates more sit-down chains, such as Panera Bread Co., should follow suit to bring in more Gen Z consumers.
Celebrity Endorsements Sling Unhealthy Food to Consumers
2. Guy Fieri. Search score: 19/100. Who: Mayor of Flavortown and daddy of all things diners and dives, Guy Fieri has become one of the most recognizable faces of Food Network since he arrived on.
Celebrities in Food Ad Campaigns Stars in Fast Food and Junk Food
Courtesy of McDonald's. Recently, McDonald's added a celebrity-endorsed meal to their menu for the first time in thirty years.The brand partnered with Travis Scott on a combo meal that features a Quarter Pounder with cheese, bacon and lettuce, an order of medium fries, BBQ sauce, and a sprite (aka the rapper's go-to order). And the partnership has already paid off—the chain saw an almost 5%.
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So, here are 10 of the biggest celebrity food and drink endorsements of all time. Nespresso. Matt Damon starred alongside Nespresso aficionado, George Clooney in an advert for the coffee brand.
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Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Walter McBride/Corbis via Getty Images. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle.
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DiGiorno has directly attributed its growth to the slogan: "It's Not Delivery, It's DiGiorno.". The company cited sales for two consecutive quarters in 2009 at a bit over 20%, and even gave the campaign a name: "DiGiornonomics.". Instead of competing with other frozen brands, DiGiorno decided to directly contend with delivery.
Katy Perry Brings Popchips Back From the Brink in New Ads Adweek
The two reunited in 2021 to promote Dunkin's sweet cold foam for cold brew, leading to D'Amelio's new signature drink: the Charli cold foam. BBDO New York spearheaded a campaign running on.
“Got Milk?” Beth's Rhetoric and Civic Life
For the first time since the McJordan in 1992, Mcdonald's debuted a new celebrity menu item on September 8, 2020, with the launch of the Travis Scott Meal.The limited-time $6 meal, composed of a quarter pounder with bacon, fries with barbecue sauce, and a medium Sprite to wash it all down, was a huge hit. The demand for Cactus Jack's.
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Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working.. the advertising that comes from social media engagement is the goal of.
